How to Manage Distracted Driving in Your Fleet
Distracted driving affects all drivers, whether driving a commercial or passenger vehicle. Fleets can’t control other drivers on the road, but they do have influence over their employees. Advanced technology and telematics data can give fleet managers insight on how drivers behave behind the wheel and help to identify trends. They can use the information to develop safety rules to target specific risky behaviors for maximum effectiveness.
Distracted driving accounts for more than 25% of all collisions annually, and fleets need to understand the sources of distractions to curtail them successfully. The following are the most frequent driver distractions:
- Texting
- Using a cell phone
- Eating and drinking
- Speaking with other passengers
- Reading
- Using a GPS
- Watching videos
Ironically, some of the technology designed to improve driver safety is another significant source of distraction. Drivers become reliant on the tech to keep their vehicle centered, assist with braking, avoid crashes, and more. They’re less vigilant and more prone to distractions.
Improving distracted driving requires a three-pronged approach. Fleets need to establish clear policies that address all distractions and apply them to every employee—even those who don’t operate fleet vehicles. The policy should explain why the distracted driving rules exist to underscore the importance of improving driver safety.
Fleets also need to provide ongoing safety education and monitor drivers to ensure compliance. Telematics data can flag behaviors indicative of distracted driving, such as hard braking or frequent lane departures. Enforcing the policy is essential, as are escalating consequences for disregarding the rules.
Reducing risky driver behaviors lowers the risk of collisions dramatically. It can also help protect fleets from litigation and exorbitant court verdicts. Contact Interstate Motor Carriers to learn how we can help your trucking company reduce risk, avoid fines, and protect your bottom line.